It can take some time to adapt to the cooler days and longer nights of autumn. But when it comes to fashion, the new season ushers in a whole new world of possibilities…
This time around, it’s all about ‘Cowboy Chic’: a western-inspired trend that oozes Americana, while also drawing on traditional English influences.
Think cowboy boots, animal prints and denim – elevated with a modern, trendy twist.
A laid-back approach is key here: with overwrought ensembles thrown out in favour of comfort, versatility, and effortless glamour.
Featuring a range of stand-out style pieces available at value prices,of womenswear makes it easy to embrace Cowboy Chic without breaking the bank. You’ll look great and feel savvy too: that’s George!
So saddle up, and join us on a ride through their amazing autumnal offerings…ing the Cow Print Jumper (£20) and Denim Jacket (£26) from George’s Autumn Collection
It taesa lot to stand out in a land of wide open spaces, but we’ve found just the ticket.
Featuring bold, inky black splashes on a soft, milky backdrop, the Cow Print Jumper (£20) immediately draws the eye.
The warm glow of the afternoon sun; the browns and creams of autumn leaves; the grey of stormy skies and of course, timeless denim blue of those clear, crisp autumn mornings.
These are some of the colour inspirations for which draws on natural influences to produce a look fit for the season
That’s not to say it takes itself too seriously: there’s a dash of fun and irreverence to this piece.
It’s warm and comfy too, making it the perfect choice for keeping off the chill on a sunny autumn walk – while turning heads at the same time.
For a more understated option that still packs a punch, check out the Denim Jacket (£26).
Denim is a staple autumn look, and with the double-denim trend still in full swing, it looks achingly cool when paired with a pair of blue jeans.
Functional front patch pockets add a practical touch, while a slightly relaxed fit and wide sleeves makes it easy to throw over shirts or dresses.
Visible stitching around seams and pockets adds structure and contrast, and cropping just above the waist creates a modern, urban feel.
It’s just right for taking along on a weekend coffee run or chilled out brunch with friends.

Effortless elegance: The Fringe Jumper (£22.50) and Brown Trousers (£22) make a stellar pairing
Chillier autumn weather means it’s time to wrap up.
And while we all love pulling out our favourite worn, tattered jumper every now and again, you’ll want to dial up the glam if you’re heading out with friends.
For an effortless solution, pick up a George Fringe Jumper (£22.50).
With textured seams running down the shoulder in a V-shape, the jumper nods to western fashion without appearing out of place in a British context.
And thanks to its neutral shade and loose fit, it’s ideally suited to layering.
The Brown Trousers (£22) are the perfect accompaniment, with their earthy brown hue complementing the jumper’s cream tones to create a harmonious, natural palette.

The model on the left is wearing the Denim Dress (£24) and cowboy-style Boots (£28). The Jeans are £20 and the Cow Print Boots (last on the right) £22
We’ve already touched on how central denim is to your autumn-inspired wardrobe, so why not go all in?
Crafted in soft, washed blue denim, the Frill Denim Dress blends modern cool with vintage charm, with an oversized Peter Pan collar adding to its statement quality.
A bargain at £24, it’s a reminder of the way George manages to deliver exceptional style and quality for a price you’d barely blink at.
But what to wear it with? Cowboy boots of course!
George’s knee-high Boots (£28) exude attitude – with their pointed toe and V-shaped collar only adding to their impact.
Paired with the dress, they make an unbeatable ensemble that is sure to get you noticed.

Winning ensemble: The Barn Jacket (£39.50), Cardigan (£22), Skirt (£14), Brown Boots (£32) and Bag (£20)
Continuing on the theme of pairings, the Brown Boots (£32) and Bag (£20) are obvious partners.
In the image above, they’re combined with the Barn Jacket (£39.50), Cardigan (£22), and Skirt (£14) for a look that blends western flair with country elegance.
The neutral colour palette only adds to the sense of timeless style without sacrificing individuality.
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